Hello Sleep

Let’s redefine our relationship to sleep for a healthier, happier society.

Clinician. Scientist. Advocate.

Sleep is a pillar of human health, but most of us have a broken relationship with it. We either neglect it (“I’ll work on better sleep habits after this deadline”) or treat it as merely an engineering problem (“If I set my temperature at precisely 67 degrees…”). Dr. Jade Wu’s mission is to help people build a more intuitive, resilient approach to sleep so they can live healthier, more fulfilling lives.

Read my book

Watch my TEDx talk

Sleep is a friend, not an engineering problem.

Most of us have been taught to treat sleep like an engineering problem—optimize the inputs, like the right temperature, sounds, light, caffeine etc… and the algorithm will deliver you perfect sleep. But what about factors you can’t control? (There always are.) What if your biology changes over time? (It definitely will.) What if you have insomnia? (25 million US adults do.) Dr. Jade's TEDx talk offers a different invitation: to rebuild a more intuitive, trusting relationship with sleep, so you can be truly healthy and resilient.

Watch on TEDx →

… And insomnia is treatable, without medications.

If you’re one of 25 million Americans who struggle to fall asleep or stay asleep, you feel exhausted during the day but wired at night, desperate to shut off your racing mind. It may be hard to believe, but your brain wants to (and knows how to) sleep well. You simply need to reset your relationship with sleep, so that instead of it feeling like a battle or a chore, it becomes the easy and enjoyable experience it should be.

I wrote Hello Sleep for the person who has tried every sleep tip, tracker, and tea, and is still counting the endless hours at night. It's the book I wish every person with insomnia could hand to their past self: a compassionate, science-forward path back to restful nights, without medication.

Order your copy | Listen to the audiobook

Meet Dr. Jade

Dr. Jade Wu’s journey into sleep science began in an unexpected place: the Chinese Space Agency.

While growing up on its campus, her father worked with the country’s first space crew to explore how sleep changes in orbit. These early experiences filled her childhood dreams with stars—but as Dr. Wu delved into neuroscience, she discovered her true calling in a different kind of “final frontier”: the human brain, where the mysteries of sleep and dreaming offer boundless possibilities for healing and innovation.

She went on to earn her PhD at Boston University, where she led research in collaboration with Harvard Medical School on the role of sleep and circadian rhythms in Parkinson’s disease. She then completed residency and fellowship at Duke University School of Medicine, where she expanded her clinical research to the interplay between sleep and cardiovascular health. Her leadership in public education have earned her recognitions like the Society of Behavioral Sleep Medicine’s BSM Champion Advocate award.

Today, she is the Founder of Thrive, where she helps people overcome insomnia and other sleep disorders using evidence-based, medication-free approaches. Her insights have reached millions through national media appearances on platforms like NPR and ABC News, and through her book Hello Sleep: The Science and Art of Overcoming Insomnia Without Medications. Known for her compassionate, science-forward approach, Dr. Wu has cultivated a passionate following among those seeking a smarter, kinder alternative to “sleep hygiene” advice. Her audiences often describe her message as “liberating,” “refreshing,” and “life-changing.”

Fun fact: Jade named her rescue dog Remy after “REM” sleep, because he likes to chase squirrels while dreaming.

Get in touch